@2015 Unbounce // All rights reserved
Get Actionable Marketing Insights From The World's Leading Optimization Experts
SEPTEMBER 13TH-15TH, 2015
WHO IS IT FOR?
Marketing Directors, Managers and Specialists
“If you are a marketing manager that works solo or leads a team, Call To Action Conference is an event you don’t want to miss. It covers everything from high converting copy to behavioural targeting. You’ll learn how to optimize your marketing campaigns, fine tune your landing pages and increase your conversions.”
“Call To Action Conference was built for a PPC marketer. Everything in PPC relies on that conversion. By attending you’ll take a well performing PPC campaign and learn how to really maximize every click.”
Account Managers, PPC / SEM Specialists
Web Consultants and Freelancers
Founders, CEOs and Entrepreneurs
“Call To Action Conference provides an A-Z education on acquisition marketing, the lifeblood of any web company today, all in condensed into one event. As a CEO you're busy, so this kind of rapid learning is great. It allows you to guide your team, understand up and coming trends, and push yourself to match any company in industry.”
Web Talent Marketing
Sr. Marketing Manager,
Founder & CEO,
“I have never enjoyed a conference before attending the Unbounce CTA Conference last year. It was refreshing, informative and the speakers offered a wide range of information. On top of that, I left with a list of actionable items I could use as a digital marketer.”
If you're looking for more space or lower rates, you can also view the list of top-rated Airbnbs for a more authentic Vancouver stay. Search "Granville Island" and your dates for more results. Be sure to book early. If you need advice on where to stay, just let us know!
Will the conference be recorded?
Do you need volunteers?
We have our entire Unbounce team helping out to make sure the event is a success so we won’t need any external volunteers.
Can I get a refund on my ticket?
Unfortunately, Only ticket transfers will be given this close to the conference.
Sorry! All of our speaking slots are full for this year. However, get in touch if you're interested in speaking for next year.
Can I transfer my ticket?
Of course! Just let us know.
Coming from out of town? If you’ve booked a ticket to Vancouver International Airport the best way to get Granville Island is by cab. If you’re looking to use public transport, reference this comprehensive guide.
There are 5 paid parking lots on Granville Island and you can take a look at the map. Lot 1 is closest to the Theatre.
Love to gamble or waited 'til the last minute? Take your chance on Hotwire! Search for "Vancouver Granville Island" with your dates, then select the "Vancouver Downtown Shopping and Entertainment District" area on the map.
Our arranged, discounted rates and rooms at the Granville Island Hotel are fully booked.
We’ve arranged a limited amount of discounted hotel rates for the more budget conscious at the Ramada Vancouver Downtown for $149 a night. It’s a 15min walk (with water taxi) or 10min drive to the CTA Conference HQ on Granville Island.
Alternatively here are some other hotels that are within walking distance you might want to check out depending on your budget:
Executive Hotel Vintage Park (800) 570-3932
Coming With A Group Of 3 Or More?
Get in touch with us at email@example.com for a 25% group discount.
Convince your boss to send you to the Call To Action Conference. And use this pre-written email to help get you there!
Convince Your Boss
A Crazy Amount of Practical, Actionable, Content in Just Two Days.
25+ speakers. Face time with marketing experts who don’t typically offer private consulting. Tactics and strategies you can implement immediately.
White Water Rafting
Sunday, September 13th
Craft Beer Tour
Paddle Boarding, Beach Volleyball and Yoga
Monday, September 14th
Tuesday, September 15th
9:00 - 9:20 AM
Welcoming & Opening remarks
Rick Perreault, CEO Unbounce
9:00 - 9:40 AM
Death to Fear And Laziness! How to Push Yourself to Write Sticky Landing Page Copy
9:20 - 10:00 AM
The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology
10:00 - 10:40 AM
Brand-Infused PPC For Better Results
Persuasive & Perverse Psychology: How to Win Customers and Influence People
11:00 - 11:40 AM
Full Stack Panel: Send Emails That Actually Convert
Colin Nederkoorn, Chris Hexton & Justine Jordan
2:00 - 2:40 PM
Pulling the Emotional Trigger: Psychological Tactics to Convert Your Leads into Customers
2:40 - 3:20 PM
3 Impossible-to-Please Copywriters Teardown and Rewrite Your Headlines Live.
Joanna Wiebe, Demian Farnworth & Amy Harrison
3:40 - 4:20 PM
Brand & CRO: Trick or Treat, the Choice is Yours
4:20 - 5:00 PM
7:00 - 10:00 PM
A Framework For Mobile Conversion
11:40 - 12:20 PM
Don’t Do Anything on Your Landing Page You Wouldn’t Do On a First Date
9:40 - 10:20 AM
10:40 - 11:20 AM
How To Generate Those Leads All Day, Everyday
From Conversion to Manipulation: How Successful Marketing Practices Persuade
11:20 - 12:00 PM
Full Stack Panel: Actionable, Practical A/B Testing
Michael Aagaard, Peep Laja & Ton Wesseling
1:30 - 2:10 PM
Video For Conversion & Beyond
2:10 - 2:50 PM
How Can You Foster a Better Culture Around Optimization?
3:10 - 4:00 PM
How to Conduct Solid, Data-Driven Conversion Research
4:00 - 4:40 PM
Live Landing Page Smackdown
Oli Gardner, Talia Wolf, Peep Laja & Special Guests
4:40 - 5:10 PM
7:00 - Till Late
World-Class Marketing Experts And Actionable Takeaways
The speaker line-up has been curated very carefully to bring you a perfect mix of topics in a streamlined, single-track event. You’ll learn about conversion rate optimization, copywriting, growth, design, email, PPC, lead gen and, of course, high-converting landing page campaigns. And everything is 100% practical so you can implement what you learn as soon as you get back to your desk.
Intimate, Unique & Non-Stuffy Networking Event
Connect with an amazing community of marketers. Along with an extra-curricular Sunday Funday with fun activities to boot, there will be a ton of parties before, during and after. There’s no better way to get to know the best people in marketing than over a drink. Even better when there are boat parties and sailor hats involved!
A Delightful Venue & Location You’ll Love
We hate stuffy corporate conferences as much as you, so we’re taking over a beautiful theatre-style space in one of the best spots in town: Granville Island. Nice seating, beautiful lighting, and an intimate atmosphere right in the heart of an urban oasis with vibrant arts community and a kitschy, eclectic atmosphere.
Call To Action Conference
Social Events and Non-Stuffy Networking Opportunities Galore!
Parties before, during and after, plus an extra ‘Sunday Sunday’ with white water rafting, paddle boarding and craft beer drinking. And did we mention the boat party?
A Collection of Original Slide Decks, High-Quality Videos and Notes
You'll get a collection of original slide decks, high-quality video content and notes (we take the notes for you!) to take back to the office. All within 3 days of the conference. Now that's unheard of.
Yes! We'll have high-quality speaker videos within 3 days after the conference. That's unheard of! On top of that, we'll have speaker slide decks as speakers go on stage and will have live note-takers so you don't miss a beat.
Better Act Quick! A Limited Amount of Tickets Remain.
8:00 - 9:00 AM
Registration & Breakfast
8:00 - 9:00 AM
Afterparty - on a boat
Steel Toad Brewery
Call To Action Conference Code of Conduct:
Can I apply to speak?