A one-day conversion conference true to its name.
FRIDAY, SEPTEMBER 12th
Jam-packed with actionable & exciting content by expert speakers, CTA Conf will make you jump out of your seat and implement what you've learned. You can expect keynotes, panels and discussions focused around landing page campaigns, conversion optimization, design and a/b testing.
We’re bringing together the sharpest minds when it comes to landing page optimization, conversion, testing & design. You'll see some of the best speakers from around the world, all in one place.
Conversion Copywriter at Copyhackers
Optimizer of Websites & Conversion Copywriter
Co-Founder at Unbounce
Founder at Markitekt
Founder & CEO at Qualaroo
Director of Optimization at Three Deep Marketing
Director of Customer Success at Unbounce
CMO at Coastal Contacts
Founder & CEO at WiderFunnel
CEO at Unbounce
CMO at BigDoor
Conversion Scientist at Conversion Sciences
Head of Conversion Rate Optimization at Shopify
A one-track, action-packed day of sessions from some of the best and brightest minds in the world of conversion rate optimization and online marketing. Don't expect a standard conference here. There will be creative surprises and a ton of non-stuffy networking opportunities - before, during & after.
Thursday, September 11th
Friday, September 12th
Saturday, September 13th
Breakfast & Registration
Welcome & Opening Remarks
Rick Perreault, CEO Unbounce
Oli Gardner, Co-Founder Unbounce
Your future customers can't see the other side of their next click, but they can see right through your marketing. The problem is a confusing disconnect between pre and post-click experiences. Oli will show you how to use contextual design and psychology to build optimized experiences that convert and delight your visitors.
The No-Bullshit Approach to Context-Driven Conversion Rate Optimization
Mobile, Zen Marketing and the Future of Conversion
Chris Goward, Founder WiderFunnel
Conversion marketing is fast-paced and ever changing. Chris will teach you how to get ahead of the curve by looking at recent changes and where he sees the future of conversion rate optimization going - including the oh-so-hot topic of mobile optimization.
How to Optimize the Crap Out Of Your Lead Gen Landing Pages
Brian Massey, Co-Founder Conversion Sciences
There is no such thing as a "lead." For every business it is different. For some a name and email address is gold. For others a phone call puts money in the bank. Still others need the visitor to complete an application before they are considered a "lead."
Brian will show you how to optimize your lead recipe. He will present winning formulas for landing pages, techniques for valuing your leads, and some unexpected ways to increase lead quality.
15 A/B Test Mistakes I See Businesses Do All The Time (and What to Do About It)
Peep Laja, Founder Markitekt
Peep deep-dives presenting the lesser known A/B testing mistakes you're probably making (and not aware of), and more importantly what you can do to fix them.
How to Convert Like A Boss Using Old School Copywriting and New School Smarts
Joanna Wiebe, Conversion Copywriter CopyHackers
Copy is your online salesperson - it compels people to act. From email to headlines to CTAs, Joanna will teach you how to write compelling copy that will make your visitors take action and convert.
Unlock Your Company's Growth Engine with Conversion Optimization
Sean Ellis, CEO Qualaroo
Marketers can get too caught up with chasing after tactical gains that they lose sight of the bigger picture. Sean will teach you what unlocking growth truly means, how optimization fits into your overall strategy and how your efforts turn into a sustainable competitive advantage for your business.
Full Stack Panel: Digital Marketing Through A Conversion Lens
Joanna Lord, CMO BigDoor
Braden Hopenner, CMO Coastal Contacts
Tiffany da Silva, Head of Conversion Rate Optimization Shopify
Joanna, Braden & Tiffany share their biggest digital marketing wins and fails - rapid fire. This panel will cover everything from PPC to Email to Retargeting to Social Amplification, all through a conversion lens.
Persona-lization: How to Persuade Using Buying Modalities
Angie Schottmuller, Director of Optimization at Three Deep Marketing
Learn how to use the persuasion psychology of the four buying modalities: Competitive, Spontaneous, Methodical and Humanistic, to boost conversions.
You’ll see how you can translate test insights, influences & behaviors for each modality along with tricks to audit your content, layout and strategy to adequately persuade all four.
Live Landing Page Smack Down: The Game Show Edition
Oli Gardner, Co-Founder Unbounce
Michael Aagaard, Conversion Copywriter at ContentVerve
3rd judge to be determined...
You've never seen landing pages critiqued like this. There will be podiums, prizes, buzzers, brutal honesty, foul language, and gallons of blood spilled. The best part? We're talking about your landing pages! Be there, be scared, and be prepared to end the day with sore vocal chords.
Bring on the page fights!
Tickets include a full day of speakers, panels & discussions with a light breakfast, hearty lunch & a rockstar after party.
Hurry! A limited amount of tickets remain for $499
Experience the SFU Goldcorp Center and historic gastown.
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