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Get Actionable Marketing Insights From The World's Leading Optimization Experts



We’re bringing together the sharpest minds when it comes to landing pages, conversion optimization, growth, testing, ppc, email, copywriting & design. You'll see some of the best marketing speakers from around the world, all in one place.


A one-track, action-packed two days of sessions from some of the best and brightest minds in the world of conversion rate optimization and online marketing. Don't expect a standard conference here. There will be a ton of non-stuffy networking opportunities sandwiched in between a ton of learning.


A one-track, action-packed two days of sessions from some of the best and brightest minds in the world of conversion rate optimization and online marketing. Don't expect a standard conference here. There will be fun, unique social events, creative surprises and a ton of learning.


People who care about conversion can come in a variety of roles.


An urban oasis, Granville island has a vibrant arts community and a kitschy, eclectic atmosphere. We’re so excited to host this years conference in one of the most beautiful spots in the city.




Dana DiTomaso

Partner, Kick Point

Colin Nederkoorn

Founder & CEO, Customer.io

Joanna Wiebe

Creator & Conversion Copywriter, Copy Hackers

Amy Harrison

Founder, Harrisonamy Copywriting

Oli Gardner

Co-Founder, Unbounce

Michael Aagaard

Senior Conversion Optimizer, Unbounce 

Mike King

Founder & Digital Marketing Consultant, iPullRank


Joanna Lord

VP Marketing, Porch


Wil Reynolds

Founder, SEER

Phil Nottingham

Video Strategist & Marketing Consultant

Demian Farnworth

Chief Copywriter, Copyblogger

Bart Schutz

Chief Psychology Officer,
Online Dialogue


Nathalie Nahai

CEO, The Web Psychologist

Karl Gilis

Co-founder, AGConsult

Peep Laja

Founder, ConversionXL & Markitekt

Ryan Engley

Director of Customer Success, Unbounce

Ton Wesseling

CEO, Testing.Agency

Chris Hexton

Co-Founder, Vero

Talia Wolf

Founder & CEO, Conversioner

Rick Perreault

CEO, Unbounce

Justine Jordan

Marketing Director, Litmus

Tim Ash

CEO, SiteTuners

Marketing Directors, Managers and Specialists

If you are a marketing manager that works solo or leads a team, Call To Action Conference is an event you don’t want to miss. It covers everything from high converting copy to behavioural targeting. You’ll learn how to optimize your marketing campaigns, fine tune your landing pages and increase your conversions.

Call To Action Conference was built for a PPC marketer. Everything in PPC relies on that conversion. By attending you’ll take a well performing PPC campaign and learn how to really maximize every click.”

Account Managers, PPC / SEM Specialists

Web Consultants and Freelancers

Founders, CEOs and Entrepreneurs

Call To Action Conference provides an A-Z education on acquisition marketing, the lifeblood of any web company today, all in condensed into one event. As a CEO you're busy, so this kind of rapid learning is great. It allows you to guide your team, understand up and coming trends, and push yourself to match any company in industry.

PPC Specialist,
Web Talent Marketing

Daniel Nielsen

Will Fraser

Sr. Marketing Manager,
Move Canada

Bethany Bauer

Founder & CEO,
Referral Saasquatch 

I have never enjoyed a conference before attending the Unbounce CTA Conference last year. It was refreshing, informative and the speakers offered a wide range of information. On top of that, I left with a list of actionable items I could use as a digital marketer.”

Danielle Scheven

Digital Marketer


If you're looking for more space or lower rates, you can also view the list of top-rated Airbnbs for a more authentic Vancouver stay. Search "Granville Island" and your dates for more results. Be sure to book early. If you need advice on where to stay, just let us know!

Will the conference be recorded?

Do you need volunteers?

We have our entire Unbounce team helping out to make sure the event is a success so we won’t need any external volunteers. 

Can I get a refund on my ticket?

Unfortunately, Only ticket transfers will be given this close to the conference. 

Sorry! All of our speaking slots are full for this year. However, get in touch if you're interested in speaking for next year. 

Can I transfer my ticket?

Of course! Just let us know.

Coming from out of town? If you’ve booked a ticket to Vancouver International Airport the best way to get Granville Island is by cab. If you’re looking to use public transport, reference this comprehensive guide.


There are 5 paid parking lots on Granville Island and you can take a look at the map. Lot 1 is closest to the Theatre.

Love to gamble or waited 'til the last minute? Take your chance on Hotwire! Search for "Vancouver Granville Island" with your dates, then select the "Vancouver Downtown Shopping and Entertainment District" area on the map.


Our arranged, discounted rates and rooms at the Granville Island Hotel are fully booked.

We’ve arranged a limited amount of discounted hotel rates for the more budget conscious at the Ramada Vancouver Downtown for $149 a night. It’s a 15min walk (with water taxi) or 10min drive to the CTA Conference HQ on Granville Island.

Alternatively here are some other hotels that are within walking distance you might want to check out depending on your budget:

(800) 661-7887
(604) 642-6787

Coming With A Group Of 3 Or More?

Get in touch with us at ctaconf@unbounce.com for a 25% group discount.

Convince your boss to send you to the Call To Action Conference. And use this pre-written email to help get you there!

Convince Your Boss

A Crazy Amount of Practical, Actionable, Content in Just Two Days.

25+ speakers. Face time with marketing experts who don’t typically offer private consulting. Tactics and strategies you can implement immediately. 

Please email us at ctaconf@unbounce.com or tweet #CTAConf



White Water Rafting

8:30 AM

Sunday, September 13th

Craft Beer Tour

East Vancouver

12:00 PM

Beach Day

Paddle Boarding, Beach Volleyball and Yoga

12:30 PM

7:00 PM

Welcome Reception

Unbounce Office

Monday, September 14th

Tuesday, September 15th

9:00 - 9:20 AM

Welcoming & Opening remarks

Rick Perreault, CEO Unbounce

9:00 - 9:40 AM

Death to Fear And Laziness! How to Push Yourself to Write Sticky Landing Page Copy

9:20 - 10:00 AM

The Four Corners of Conversion: Understanding the Intersection of Copy, Design, Interaction & Psychology

Oli Gardner

10:00 - 10:40 AM

Brand-Infused PPC For Better Results

Dana DiTomaso


Persuasive & Perverse Psychology: How to Win Customers and Influence People

Bart Schutz

11:00 - 11:40 AM

Full Stack Panel: Send Emails That Actually Convert

Colin Nederkoorn, Chris Hexton & Justine Jordan

2:00 - 2:40 PM


Pulling the Emotional Trigger: Psychological Tactics to Convert Your Leads into Customers

Talia Wolf

2:40 - 3:20 PM


3 Impossible-to-Please Copywriters Teardown and Rewrite Your Headlines Live.

Joanna Wiebe, Demian Farnworth & Amy Harrison

3:40 - 4:20 PM

Brand & CRO: Trick or Treat, the Choice is Yours

Wil Reynolds

4:20 - 5:00 PM

Unbounce Ahoy!

7:00 - 10:00 PM

Joanna Wiebe

A Framework For Mobile Conversion

Tim Ash

11:40 - 12:20 PM

Karl Gilis

Don’t Do Anything on Your Landing Page You Wouldn’t Do On a First Date

9:40 - 10:20 AM


10:40 - 11:20 AM

How To Generate Those Leads All Day, Everyday

Mike King

From Conversion to Manipulation: How Successful Marketing Practices Persuade

Nathalie Nahai

11:20 - 12:00 PM


Full Stack Panel: Actionable, Practical A/B Testing

Michael Aagaard, Peep Laja & Ton Wesseling

1:30 - 2:10 PM

Video For Conversion & Beyond

Phil Nottingham

2:10 - 2:50 PM


How Can You Foster a Better Culture Around Optimization?

Joanna Lord

3:10 - 4:00 PM

How to Conduct Solid, Data-Driven Conversion Research

Michael Aagaard

4:00 - 4:40 PM

Live Landing Page Smackdown

Oli Gardner, Talia Wolf, Peep Laja & Special Guests

4:40 - 5:10 PM

After Party

7:00 - Till Late

World-Class Marketing Experts And Actionable Takeaways

The speaker line-up has been curated very carefully to bring you a perfect mix of topics in a streamlined, single-track event. You’ll learn about conversion rate optimization, copywriting, growth, design, email, PPC, lead gen and, of course, high-converting landing page campaigns. And everything is 100% practical so you can implement what you learn as soon as you get back to your desk.

Intimate, Unique & Non-Stuffy Networking Event

Connect with an amazing community of marketers. Along with an extra-curricular Sunday Funday with fun activities to boot, there will be a ton of parties before, during and after. There’s no better way to get to know the best people in marketing than over a drink. Even better when there are boat parties and sailor hats involved!

A Delightful Venue & Location You’ll Love

We hate stuffy corporate conferences as much as you, so we’re taking over a beautiful theatre-style space in one of the best spots in town: Granville Island. Nice seating, beautiful lighting, and an intimate atmosphere right in the heart of an urban oasis with vibrant arts community and a kitschy, eclectic atmosphere.

Call To Action Conference

Social Events and Non-Stuffy Networking Opportunities Galore!

Parties before, during and after, plus an extra ‘Sunday Sunday’ with white water rafting, paddle boarding and craft beer drinking. And did we mention the boat party?  

A Collection of Original Slide Decks, High-Quality Videos and Notes

You'll get a collection of original slide decks, high-quality video content and notes (we take the notes for you!) to take back to the office. All within 3 days of the conference. Now that's unheard of.

Yes! We'll have high-quality speaker videos within 3 days after the conference. That's unheard of! On top of that, we'll have speaker slide decks as speakers go on stage and will have live note-takers so you don't miss a beat.  

Here are some commonly asked questions, but if you have any more just reach out to us at ctaconf@unbounce.com





Better Act Quick! A Limited Amount of Tickets Remain.

8:00 - 9:00 AM

Registration & Breakfast


8:00 - 9:00 AM


We’ve hand-selected some incredible companies that bring a ton of value and care about you and your marketing.

Afterparty - on a boat

Steel Toad Brewery

Call To Action Conference Code of Conduct:

  • Unbounce is committed to a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices.
  • Be kind to others. Do not insult or put down other attendees.
  • Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter and other online media. 

Can I apply to speak?