A one-day conversion conference true to its name.




Jam-packed with actionable & exciting content by expert speakers, CTA Conf will make you jump out of your seat and implement what you've learned. You can expect keynotes, panels and discussions focused around landing page campaigns, conversion optimization, design and a/b testing.


We’re bringing together the sharpest minds when it comes to landing page optimization, conversion, testing & design. You'll see some of the best speakers from around the world, all in one place.

Joanna Wiebe

Conversion Copywriter at Copyhackers

Michael Aagaard

Optimizer of Websites & Conversion Copywriter

Oli Gardner

Co-Founder at Unbounce

Peep Laja

Founder at Markitekt

Sean Ellis

Founder & CEO at Qualaroo

Angie Schottmuller

Director of Optimization at Three Deep Marketing 

Ryan Engley

Director of Customer Success at Unbounce

Braden Hoeppner

CMO at Clearly Contacts

Chris Goward

Founder & CEO at WiderFunnel

Rick Perreault

CEO at Unbounce

Joanna Lord

VP Marketing at Porch

Brian Massey

Conversion Scientist at Conversion Sciences

Tiffany DaSilva

Head of Conversion Rate Optimization at Shopify

8:00 am

Breakfast & Registration

9:00 am

Welcome & Opening Remarks

Rick Perreault, CEO Unbounce

9:20 am

Oli Gardner, Co-Founder Unbounce

Your future customers can't see the other side of their next click, but they can see right through your marketing. The problem is a confusing disconnect between pre and post-click experiences. Oli will show you how to use contextual design and psychology to build optimized experiences that convert and delight your visitors. 

The No-Bullshit Approach to Context-Driven Conversion Rate Optimization

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10:00 am

Mobile, Zen Marketing and the Future of Conversion

Chris Goward, Founder WiderFunnel

Conversion marketing is fast-paced and ever changing. Chris will teach you how to get ahead of the curve by looking at recent changes and where he sees the future of conversion rate optimization going  - including the oh-so-hot topic of mobile optimization. 

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10:35 am


10:55 am

How to Optimize the Crap Out Of Your Lead Gen Landing Pages

Brian Massey, Co-Founder Conversion Sciences 

There is no such thing as a "lead." For every business it is different. For some a name and email address is gold. For others a phone call puts money in the bank. Still others need the visitor to complete an application before they are considered a "lead."

Brian will show you how to optimize your lead recipe. He will present winning formulas for landing pages, techniques for valuing your leads, and some unexpected ways to increase lead quality. 

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11:35 am

15 A/B Test Mistakes I See Businesses Do All The Time (and What to Do About It)

Peep Laja, Founder Markitekt

Peep deep-dives presenting the lesser known A/B testing mistakes you're probably making (and not aware of), and more importantly what you can do to fix them.

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12:05 pm


1:30 pm

How to Convert Like A Boss Using Old School Copywriting and New School Smarts

Joanna Wiebe, Conversion Copywriter CopyHackers

Copy is your online salesperson - it compels people to act. From email to headlines to CTAs, Joanna will teach you how to write compelling copy that will make your visitors take action and convert. 

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2:10 pm

Unlock Your Company's Growth Engine with Conversion Optimization

Sean Ellis, CEO Qualaroo

Marketers can get too caught up with chasing after tactical gains that they lose sight of the bigger picture. Sean will teach you what unlocking growth truly means, how optimization fits into your overall strategy and how your efforts turn into a sustainable competitive advantage for your business.

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3:00 pm

Full Stack Panel: Digital Marketing Through A Conversion Lens

Joanna Lord, VP Marketing Porch
Braden Hoeppner, CMO Clearly Contacts 

Tiffany da Silva, Head of Conversion Rate Optimization Shopify

Joanna, Braden & Tiffany share their biggest digital marketing wins and fails - rapid fire. This panel will cover everything from PPC to Email to Retargeting to Social Amplification, all through a conversion lens.

2:45 pm


3:55 pm

Persona-lization: How to Persuade Using Buying Modalities

Angie Schottmuller, Director of Optimization at Three Deep Marketing

Learn how to use the persuasion psychology of the four buying modalities: Competitive, Spontaneous, Methodical and Humanistic, to boost conversions.

You’ll see how you can translate test insights, influences & behaviors for each modality along with tricks to audit your content, layout and strategy to adequately persuade all four.

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4:45 pm

Live Landing Page Smack Down: The Game Show Edition

Oli Gardner, Co-Founder Unbounce
Michael Aagard, Conversion Copywriter at ContentVerve
Joanna Wiebe, Conversion Copywriter at CopyHackers
Peep Laja, Founder at Markitekt

You've never seen landing pages critiqued like this. There will be podiums, prizes, buzzers, brutal honesty, foul language, and gallons of blood spilled. The best part? We're talking about your landing pages! Be there, be scared, and be prepared to end the day with sore vocal chords.

7:00 pm

After Party

This after party isn't going to be your average, every-day bar. It will be legendary! Expect creative and fun bar games, a/b testing beverages, giant jenga, a photo booth, prizes, surprises and so much more.


Friday, September 12th

4:30 pm


Friday, September 12th


Tickets include a full day of speakers, panels & discussions with a light breakfast, hearty lunch & a rockstar after party. 

We’ll also be hosting an optional Saturday of extracurricular Vancouver activities. Whether you're from Vancouver or out of town, get to know Team Unbounce in a more casual way. Yoga, Hiking, Karaoke & more!

Book Today

Hurry! A limited amount of tickets remain for $499

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Experience the SFU Goldcorp Center and historic gastown.

Get Directions


Coming from out of town? If you’ve booked a ticket to Vancouver International Airport the best way to get downtown is by cab or Skytrain. 
If you take the Skytrain, take the Canada line to Waterfront Station. Our prefered accommodation, the Auberge Vancouver Hotel is a 3 minute walk from Waterfront Station. 


Our discounted hotel rooms at the Auberge Vancouver Hotel are now full. If you'd like recommendations on where to stay, please don't hestitate to get in touch by emailing ctaconf@unbounce.com


Keep me posted!

Get In Touch

Questions? Interested in getting involved? Want to be a speaker or panelist? Please email us at ctaconf@unbounce.com or tweet #CTAConf

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A one-track, action-packed day of sessions from some of the best and brightest minds in the world of conversion rate optimization and online marketing. Don't expect a standard conference here. There will be creative surprises and a ton of non-stuffy networking opportunities - before, during & after.  

Welcome Reception & Early Registration
6 pm at Unbounce World Headquarters
717 West Pender - Suite 200

Thursday, September 11th

Talks, Panels & Discussions
8 am at SFU Goldcorp Center for the Arts
149 W Hastings St, Vancouver, BC
7 pm at Brooklyn Lounge
91 Powell St, Vancouver, BC

Friday, September 12th

Extracurricular Vancouver Activities!
We've planned three awesome extraciricular Vancouver activites. Be sure to sign up below:

Saturday, September 13th

Saturday, September 13th

11:15 am

Granville Island is home to theatres, restaurants, a large public market and Granville Island Brewery. This is a relaxing way to explore Vancouver by foot and boat.
Whistler is one of the top destinations to see on the West Coast and what better way to see it than from the upside down view on a zipline.

10:00 am

11:30 am

Are you looking to get your blood flowing and harness your inner yogi after a long day of conferencing? Come join some of the Unbounce team in an hour long yoga class. No previous yoga experience required.

Saturday, September 13th

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